Essays about: "Karolina Hedén Lind"
Found 2 essays containing the words Karolina Hedén Lind.
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1. Stimulating Word-of-Mouth in Retail
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Word-of-mouth (WOM) recommendations is one of the most influential and sought after marketing tools for companies. The purpose of this thesis is to test if it is possible for a salesperson to stimulate WOM through effort and recommendation requests, and if strategic requests have a greater impact. READ MORE
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2. Attracting Lifestyles
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Companies who invest in marketing activities in order to create a competitive advantage are said to have a value-expressive product or brand. To be persuasive and gain a positive brand attitude advertisements of these brands must appeal to consumers Ideal Self-Identity. This is referred to as an advertisement being self-congruent. READ MORE