Essays about: "Karolina Nilsson"

Showing result 1 - 5 of 9 essays containing the words Karolina Nilsson.

  1. 1. Digital Marketing for Conversion Rate Optimization : Prioritizing Efforts for SMEs with Consideration to Information Overload

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Jenny Nilsson Vestola; Karolina Vennström; [2019]
    Keywords : Digital Marketing; Conversion Rate Optimization; Customer Journey; Information Overload;

    Abstract : Digital marketing involves several channels that represent important touchpoints across the customer journey which SMEs must prioritize and invest in effectively. However, SMEs can struggle with limited resources of time, budget and knowledge which makes successful implementation of digital marketing and conversion rate optimization difficult. READ MORE

  3. 2. A Taylor Rule for the Euro Area?

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Angelica Arnqvist; Karolina Nilsson; [2018]
    Keywords : Monetary policy; Euro Area; Taylor rule; European Central Bank;

    Abstract : The purpose of this paper is to examine whether the original Taylor rule can be used to describe the monetary policy set by the European Central Bank (ECB), when using aggregated inputs for inflation and output gap from the whole euro area as well as for specific regions. If the original Taylor rule is not applicable to the monetary policy of the ECB, we aim to develop a new Taylor rule equation specially adapted for the euro area and the ECB, based on their monetary policy set 1999-2016. READ MORE

  4. 3. Crisis Communication through Social Media, yay or nay? : A Qualititative Study of Stakeholder´s Corporate Reputation

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Therése Pauldén; Karolina Nilsson; [2018]
    Keywords : Corporate reputation; affective reputation; cognitive reputation; crisis communication; eWOM;

    Abstract : Purpose:The purpose of this paper is to extend the understanding of stakeholders’ corporate reputation regarding a brand’s crisis communication.                                                                   Research Questions:  How are stakeholders’ cognitive reputation affected after exposure of the crisis communication and the generated eWOM? How are stakeholders’ affective reputation affected after exposure of the crisis communication and the generated eWOM?   Methodology:The research was of qualitative nature and had an explorative approach. READ MORE

  5. 4. Exploring the technology of machine learning to improve the demand forecasting

    University essay from Lunds universitet/Teknisk logistik

    Author : Viktoria Gerdtham; Karolina Nilsson; [2018]
    Keywords : machine learning; demand forecasting; business processes; artificial intelligence; operations; Technology and Engineering;

    Abstract : Title: Exploring the technology of machine learning to improve the demand forecasting Authors: Viktoria Gerdtham & Karolina Nilsson Background: The technology of artificial intelligence is considered to be one of the most important technological advances of our era and a fundamental driver of economic growth in our society. Axis Communications, a customer-oriented technology company delivering end-to-end solutions that strives to maximize growth is dependent on a scalable and flexible supply chain. READ MORE

  6. 5. Brand Image and Social Media - an ever trending story? : A Qualitative study on Social Media and Brand Image of a Brand of Low Involvement Products

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Karolina Nilsson; Herman Kempe; Hugo Nyberg; [2017]
    Keywords : Brand Image; Types of brand associations; Favorability of brand associations; Strength of brand associations; Uniqueness of brand associations; Low involvement product; Firm generated content; Social media;

    Abstract : A firm’s brand image has to stand the test of time and be durable through different trends and changes, which emphasize the importance of following developments in the marketplace such as the emerging relevance of firm generated content on social media. With attitudes towards a product being lower in relation to the involvement regarding a product, the importance of establishing brand image for low-involvement product brands increases. READ MORE