Essays about: "Kasper Lindgren"

Found 1 essay containing the words Kasper Lindgren.

  1. 1. A quantitative study on the effect LQS & LTS has on purchase intention in an online context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sebastian Dietrichsteiner; Kasper Lindgren; Irfan Okanovic; [2022]
    Keywords : Limited Quantity Scarcity LQS ; Limited time scarcity LTS ; Purchase intention; behavioural intent;

    Abstract : Background:Scarcity refers to a basic economic problem, the gap between limited resources and limitlesswants. This situation requires people to make decisions on how to allocate resourcesefficiently in order to satisfy basic needs and as many additional wants as possible. READ MORE