Essays about: "Katarina Stekovic"

Found 1 essay containing the words Katarina Stekovic.

  1. 1. Factors associated with success and failure in CRM system use : A case study of the sales department in a B2B company

    University essay from Ekonomihögskolan, ELNU

    Author : Linnéa Andersson; Katarina Stekovic; [2011]
    Keywords : CRM system; CSFs; system failure; barriers for success; motivation; sales staff;

    Abstract : Due to the constant change of technology, companies’ battle to win customers becomes more and more intense. Maintaining customers and building long-term relationships is becoming more and more important and the customer relationship management (CRM) concept has evolved as a strategy rather than just a technological system. READ MORE