Essays about: "Kateryna Smuk"

Found 1 essay containing the words Kateryna Smuk.

  1. 1. Taming the Dragons - A study of the effect of innovation networks on venture capitalists' investment decisions in Dragons' Den

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Cathrine Engwall; Kateryna Smuk; [2011]
    Keywords : innovation network; venture capital; Dragons Den; entrepreneurship; start-up;

    Abstract : In this paper, we strive to bridge two areas of marketing and entrepreneurship research: that on evaluation criteria used by venture capitalists (VCs) and that on the importance of networks for the success of start-up ventures. We make a first attempt to combine these by performing a case study of the impact that the innovation network and its dynamics had on three VCs' assessments of one start-up. READ MORE