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Found 2 essays matching the above criteria.

1. 1. Case H&M - (Un)coolest Monkey in the Jungle - When Ads Turn Against Their Creators

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julia Beyer; Katharina Bierling; Frida Öjerbrant; [2018]
   Keywords : Business and Economics;

   Abstract : .... READ MORE

3. 2. The Age Of Experience: A Qualitative Study of the Revitalisation of the Customer’s Physical Retail Experience based on the Example of IKEA

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Katharina Bierling; Alexandra Hagman; [2018]
   Keywords : Keywords: Customer Experience; Retail Revitalisation; Customer Engagement; Physical Store; Business and Economics;

   Abstract : The entire retail industry is facing drastic changes at the moment: topics such as personalisation and omni-channel are on each management agenda. Additionally, new retail store concepts are continually popping up, and the changing role of store associates causes concerns. READ MORE