Essays about: "Katharina Hirt"

Found 1 essay containing the words Katharina Hirt.

  1. 1. Apparel E-Commerce and Fitting Enabling Technologies

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Katharina Hirt; [2012]
    Keywords : perceived risk; apparel goods classification; technology acceptance mode; enabling technologies; virtual fitting;

    Abstract : Given that not even 10% of clothing is sold online, apparel e-commerce faces major challenges as opposed to traditional apparel shopping or e-commerce of digital goods. Due to the constantly increasing online business, it is essential to optimize the online apparel purchase process, for it to become more competitive. READ MORE