Essays about: "Katharina Wecken"
Found 1 essay containing the words Katharina Wecken.
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1. #wheretoeat : The impact of electronic word-of-mouth in social network media on millennials’ purchase intention in the restaurant setting
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Social media has been growing constantly during the past years and social networking is one of the most popular online activities. This development has changed how individuals communicate with each other as it enabled valuable improvements for electronic word-of-mouth. READ MORE
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