Essays about: "Kathleen Bier"
Found 2 essays containing the words Kathleen Bier.
1. From a product-centric to a customer-centric brand identity through servitization: The case of FOSS, a Danish food safety, and quality solution providerUniversity essay from Lunds universitet/Företagsekonomiska institutionen
Abstract : The purpose of this thesis is to explore the effects on the elements of a company’s brand identity when a firm is moving towards a customer-centric orientation by engaging in the process of servitization. By utilizing a single case study, we aspire to examine how the servitization elements portray the servitization level, as well as which elements of the Corporate Brand Identity Matrix are affected by the elements of the servitization process. READ MORE
University essay from Lunds universitet/Företagsekonomiska institutionen
Abstract : .... READ MORE