Essays about: "Katia Tideström"

Found 1 essay containing the words Katia Tideström.

  1. 1. A Valuable Customer Experience - an explorative study of technology infusion in customer interactions with the hair-salon industry

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Katia Tideström; [2011]
    Keywords : customer experience; customer interaction; technology infusion; technology touch-point; hair-salon industry;

    Abstract : This thesis aims at contributing to a somewhat clearer picture of the notion of Customer Experience. More specifically, the purpose is to generate ideas on how technology as a touch-point for interaction could enhance customer experience in the hair-salon industry. READ MORE