Essays about: "Katja Fredriksson"

Found 1 essay containing the words Katja Fredriksson.

  1. 1. Why does not ecological wine sell in the restaurants? : A case study on Chilean ecological wine on the Swedish market

    University essay from Institutionen för spanska, portugisiska och latinamerikastudier

    Author : Katja Fredriksson; [2011]
    Keywords : Ecological wine; Chile; Systembolaget; wine consumption; competitive strategy;

    Abstract : The last five years has seen a large increase in the sales of ecological wines in the Swedish retail stores. This trend has not yet reached the restaurants, where the consumers do not choose an ecological alternative in the same amount as in the stores. The Chilean ecological wines were 2010, in top five bestsellers among the organic wines. READ MORE