Essays about: "Katja Hein"
Found 1 essay containing the words Katja Hein.
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1. The Influence of Brand Equity and Brand Identity on Brand Extension Strategies
University essay from Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL)Abstract : The times of following a ‘one brand – one product’ strategy have long past. Nowadays, firms are increasingly recognizing the true value of their brands and are starting to use these as a source of competitive advantage. READ MORE
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