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1. 1. What the heck? Who the hell am I? Multiple logics and organizational members’ identity in social enterprises: A case in the retail ind

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Gerardo Enrique Arroyo Andonaire; Katrin Dobraj; [2020]
   Keywords : Institutional logic; hybrid organization; social enterprise; utilitarian identity; normative identity; Business and Economics;

   Abstract : Social enterprises are hybrid organizations with two institutional logics, one focusing on social goals and the other one focusing on economic profitability. Both logics set the attributes for an organization. These attributes are, for instance, goals, values, or beliefs. READ MORE