Essays about: "Katrin Janssen"

Found 1 essay containing the words Katrin Janssen.

  1. 1. Bringing Service Innovations to the Market -How to successfully bring service innovations in a technological field to the market being a rather unknown company: A case study of Easypark

    University essay from Göteborgs universitet/Graduate Business School

    Author : Katrin Janssen; Juha Marttila; [2007-07-19T15:40:45Z]
    Keywords : innovation; consumer behavior; branding; service marketing; adoption network; structure; market research; customer orientation; technology; launch;

    Abstract : The case company of this study is selling mobile parking. It is struggling with its sales, and a significant difference in success can be seen in comparison between Göteborg and Copenhagen. Mobile parking as such as well as the company, Easypark, is relatively unknown in the Swedish market. The company is selling a service innovation. READ MORE