Essays about: "Katrin Selmer"

Found 1 essay containing the words Katrin Selmer.

  1. 1. What role do social media play in the market entry strategy for SMEs establishing on the global market?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Johanna Nilsson; Katrin Selmer; [2016-10-12]
    Keywords : Choise of market; Market entry; Overcoming resource limitations; SMEs; Social media; Timing of entry;

    Abstract : .... READ MORE