Essays about: "Katrina Dietrich"

Found 2 essays containing the words Katrina Dietrich.

1. 1. Services Marketing in a Cross-Cultural Environment: Elekta in Germany

   University essay from Avdelningen för ekonomi

   Author : Katrina Dietrich; Giorgos Angelakis; [2014]
   Keywords : International Services Marketing; Adaptation Standardization; Trust; Network; Culture;

   Abstract : Abstract Title: Services Marketing in a Cross-Cultural Environment: Elekta in Germany Level: Master Thesis in Business Administration Author: Katrina Dietrich & Giorgos Angelakis Supervisor: Maria Fregidou-Malama Examiner: Akmal Hyder Date: 2014-January   Aim: This study aims to examine how culture, trust, network and standardization/adaption are applied within the Service Marketing of Elekta in Germany and if they overcome the characteristics of Services within a culturally different environment.   Method: The research uses qualitative data, applies a single case study, questionnaires and semi-structured interviews to collect primary data. READ MORE

3. 2. How to implant an intended Destination Image into the tourists mind : The case of Östersund, Sweden

   University essay from Institutionen för samhällsvetenskap

   Author : Katrina Dietrich; [2011]
   Keywords : Destination Management; destination Image; destination; marketing image; marketing management;

   Abstract : The purpose of this paper is to explain the way destination marketing works and whatneeds to be done to implant a destination image into the tourists mind. The marketingclaims that the occurrence of recognition and recall makes an image become activelyrecognized in the mind of customers. READ MORE