Essays about: "Katrina Holmström"

Found 1 essay containing the words Katrina Holmström.

  1. 1. Country-of-origin in brand communication: A multinational company perspective

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Anna Gunnarsson; Katrina Holmström; [2017]
    Keywords : Brand communication; National branding; Country-of-origin COO ;

    Abstract : National branding and Country-of-origin strategy (COO) has not only shown to be convenient for research, but also of considerable importance and interest for companies to enhance competitive advantage. With constantly increasing product range on the markets and continually new technology in the society, the buying behaviour and customer preferences have changed. READ MORE