Essays about: "Kaywann Bahrami"

Found 1 essay containing the words Kaywann Bahrami.

  1. 1. How should a startup company do marketing?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Kaywann Bahrami; Oscar Hegelund; [2020]
    Keywords : startup; creative advertisement; efficient advertisement; social media; digital marketing;

    Abstract : In this paper our main interest is to measure the effects of creative advertising campaigns and efficient advertising campaigns to find out which of these strategies performs the best, and to investigate their effects in the short and long term. Modig et al (2014), stated that creative ads will be effective in the "long perspective", however this term can be very vague. READ MORE