Essays about: "Ke Tuong Nguyen"

Found 1 essay containing the words Ke Tuong Nguyen.

1. 1. Brand Recognition for long term business growth in  developing countries : A case study of SMEs in Kampala, Uganda and Ho Chi Minh City, Vietnam

   University essay from Institutionen för humaniora och samhällsvetenskap

   Author : Viviene Lukoma; Ke Tuong Nguyen; [2011]
   Keywords : brand; brand recognition; positioning; SMEs; Ho Chi Minh City; Kampala; strategy; communication; sustainability;

   Abstract : Brands have become valuable assets that play a central role in differentiating the products and services to catch the attention of the customers. This research examines the significance of branding strategies for companies’ growth and survival. READ MORE