Essays about: "Kelly Bueno Martínez"

Found 1 essay containing the words Kelly Bueno Martínez.

  1. 1. Determinants of satisfaction, loyalty and willingness to pay in subscription based streaming services

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Johan Ström; Kelly Bueno Martínez; [2013]
    Keywords : satisfaction quality loyalty wtp willingness to pay;

    Abstract : In an era of rapid change the multimedia content distributors have seen business model after business model become obsolete because of piracy. The rise of subscription based streaming services using a business model of a monthly subscription with access to a large library of content has brought hope of a promising future. READ MORE