Essays about: "Kelvin Soen"

Found 1 essay containing the words Kelvin Soen.

  1. 1. Customer Behaviour Analysis of E-commerce : What information can we get from customers' reviews through big data analysis

    University essay from KTH/Entreprenörskap och Innovation

    Author : Kelvin Soen; Bo Yin; [2019]
    Keywords : Customer behaviour analysis; Online reviews; text analysis; cultures; genders; e-commerce;

    Abstract : Online transactions have been growing exponentially in the last decade, contributing to up to 11% of total retail sales. One of the parameters of success in online transactions are online reviews where customers have the chance to assign level of satisfaction regarding their purchase. READ MORE