Essays about: "Kenneth Rönholt"
Found 1 essay containing the words Kenneth Rönholt.
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1. The art of falsifying
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Top politicians are increasingly using social media to create perceptions of authenticity but social media challenges taken-for-granted notions of authenticity, as people cannot see who is the creator of the perceived authenticity. Applying a grounded theory approach, this study conducted in-depth interviews with communication advisors assigned to Danish top politicians and developed a theory of how communication advisors can use social media to create perceived authenticity of top politicians. READ MORE
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