Essays about: "Kevin Blomkvist"
Found 4 essays containing the words Kevin Blomkvist.
-
1. The Best Gillette Can Be?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
-
2. Brand Archeology - Identifying Pivotal Moments Shaping the Brand Today
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Brand Archaeology - Identifying Pivotal Moments Shaping the Brand Today Date of Submission: 2023-05-31 Course: BUSN39 Degree Project in Global Marketing Authors: Herman Vähäkangas & Kevin Blomkvist Supervisor: Mats Urde Keywords: Brand archaeology, pivotal moments, brand identity, corporate branding, excavation, artifacts. Purpose: The purpose of this study is to discover pivotal moments influencing brand identity through the concept deemed as brand archeology. READ MORE
-
3. Pulling out of a market in times of crisis. Case examples from Russia’s invasion of Ukraine and its implications on brands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
-
4. The Future of Marketing: Online Transformation of Brand Experience Design
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : .... READ MORE