Essays about: "Kevin Do Ruibin"
Found 1 essay containing the words Kevin Do Ruibin.
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1. Predicting Customer Lifetime Value : Understanding its accuracy and drivers from a frequent flyer program perspective
University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utvecklingAbstract : Each individual customer relationship represents a valuable asset to the firm. Loyalty programs serve as one of the key activities in managing these relationships and the well-developed frequent flyer programs in the airline industry is a prime example of this. READ MORE
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