Essays about: "Kevin Do Ruibin"

Found 1 essay containing the words Kevin Do Ruibin.

  1. 1. Predicting Customer Lifetime Value : Understanding its accuracy and drivers from a frequent flyer program perspective

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Kevin Do Ruibin; Tobias Vintilescu Borglöv; [2018]
    Keywords : ;

    Abstract : Each individual customer relationship represents a valuable asset to the firm. Loyalty programs serve as one of the key activities in managing these relationships and the well-developed frequent flyer programs in the airline industry is a prime example of this. READ MORE