Essays about: "Kevin Neville"
Found 1 essay containing the words Kevin Neville.
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1. Channel attribution modelling using clickstream data from an online store
University essay from Linköpings universitet/Statistik och maskininlärningAbstract : In marketing, behaviour of users is analysed in order to discover which channels (for instance TV, Social media etc.) are important for increasing the user’s intention to buy a product. The search for better channel attribution models than the common last-click model is of major concern for the industry of marketing. READ MORE
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