Essays about: "Kevin Owusu"
Found 1 essay containing the words Kevin Owusu.
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1. Is gay advertising out of the closet? A look into how explicit and implicit marketing is perceived by consumers.
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Research Purpose: This study aims to provide insight into the consumer perceptions of explicit marketing towards LGBT consumers. Furthermore, it examines the current status of implicit gay marketing Methodology: Triangulation was adopted combining both content analysis and netnography to qualitatively analyse consumer perceptions from three different perspectives. READ MORE
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