Essays about: "Kevin Sällberg"

Found 1 essay containing the words Kevin Sällberg.

  1. 1. "We'll tailor your experience"

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Kevin Sällberg; Almina Herrlin; [2022]
    Keywords : content personalization; interface personalization; customer experience; personalization strategy; enhanced value net approach; Social Sciences;

    Abstract : Personalization is a strategic way for retailers to tailor an experience based on information provided by the customer, to fulfill the individual's needs. It has been explored in great detail, resulting in benefits being revealed, as well as strategies being put forth. READ MORE