Essays about: "Kevin Shaw"

Found 2 essays containing the words Kevin Shaw.

  1. 1. “You play like a girl” : An investigation of the gender-typing of Esports as well as the effect of gender stereotypes on player performances

    University essay from Gymnastik- och idrottshögskolan, GIH/Institutionen för rörelse, kultur och samhälle

    Author : Kevin Shaw; [2021]
    Keywords : Esports; Gaming; Gender studies; Gendered sports; Gender appropriate sports; Gender stereotypes; Gender-typing; Gender inequality; Stereotype threat theory; Stereotype boost theory; Stereotype lift theory; Stereotype susceptibility; Stereotype endorsement; Stereotype awareness; Social role theory; Masculine sports; Feminine sports; Neutral sports; Sports performance; Counter-Strike; Psychology; Sports studies;

    Abstract : Purpose and research questions: The purpose of this study has been to critically examine Esports through a gender perspective. The study therefore investigated the gender-typing of Esports and if these stereotypes affect players’ performance. READ MORE

  3. 2. Measuring the effect of esport sponsorships on brand equity and purchase intentions

    University essay from Södertörns högskola/Företagsekonomi

    Author : Kevin Shaw; [2019]
    Keywords : Esports; Sponsorship; Brand equity; Brand awareness; Brand associations; Perceived quality; Brand loyalty; Perceived fit; Brands; Marketing; Event; Dreamhack; Counter-Strike; Esport; Sponsring; Varumärkeskapital; Varumärkesmedvetenhet; Varumärkesassociationer; Upplevd kvalité; Varumärkeslojalitet; Upplevd passform; Varumärken; Marknadsföring; Evenemang; Dreamhack; Counter-Strike;

    Abstract : Esport har under de senaste åren vuxit enormt snabbt och kommit att bli ett globalt fenomen. Samtidigt visar de framtida prognoserna att marknaden för esport kommer växa ytterligare, vilket har gjort det attraktivt för varumärken att sponsra lag, event och organisationer. READ MORE