Essays about: "Key Account Management Teams"

Found 3 essays containing the words Key Account Management Teams.

  1. 1. Seven Aspects of Internal Alignment Within Key Account Management : A Qualitative Study Analyzing Internal Alignment within the B2B Context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elias Johansson; Charlotte Ramstedt; Julia Weltman; [2019]
    Keywords : Key Account Management; Key Account Management Teams; Key Account Manager; Internal Alignment; Internal Misalignment;

    Abstract : One of the main tasks of key account management (KAM) practice is the creation of customized value propositions for a business-to-business organization's most important customers, which often requires the support of multiple internal departments. Thus, making internal alignment central in KAM in order to exchange value and serve the key accounts (KA) long-term. READ MORE

  2. 2. How Founding Teams and External Investors Drive Success : Entrepreneurial Guidance for Swedish Technology Startups and Their Investors

    University essay from KTH/Industriell ekonomi och organisation (Inst.); KTH/Industriell ekonomi och organisation (Inst.)

    Author : Simon Borgefors; Mehdi Lahlou; [2017]
    Keywords : Venture Capital; Tech Startups; Founding Team; Top Management Team; External Investors; Venture Creation; Culture; Vision; Values; Cohesion; Team Effectiveness.;

    Abstract : Human capital assessment is an integral part of the in-depth evaluation conducted by Venture Capitalists (VCs) before an investment decision. Furthermore, an effective collaboration between external investors and the founding team can be vital for the success of a startup venture. READ MORE

  3. 3. Key account management : A study of mid-sized organisations with and without implemented key account management

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Linus Johansson; Andersson Eric; [2015]
    Keywords : ;

    Abstract : There has been a shift in recent decades in the business-to-business field in terms of advancements in technology and increased competition, thus leading to organisations become more attentive on embedding with customers. This concept is referred to as relationship management and a further concept to embed with strategically important customers is referred to as key account management. READ MORE