Essays about: "Key Account Management strategy"
Showing result 1 - 5 of 20 essays containing the words Key Account Management strategy.
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1. Towards Zero Defects in the Aerospace Industry through Statistical Process Control : A Case Study at GKN Aerospace Engine Systems
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : With the ongoing transformation of modern manufacturing systems in an industry 4.0 environment, industrial actors may see great improvements with respect to quality towards a state of near zero defects. READ MORE
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2. Seven Aspects of Internal Alignment Within Key Account Management : A Qualitative Study Analyzing Internal Alignment within the B2B Context
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : One of the main tasks of key account management (KAM) practice is the creation of customized value propositions for a business-to-business organization's most important customers, which often requires the support of multiple internal departments. Thus, making internal alignment central in KAM in order to exchange value and serve the key accounts (KA) long-term. READ MORE
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3. Employee engagement in CSR strategy making : Understanding SMEs’ behavior towards stakeholders and CSR
University essay from Umeå universitet/FöretagsekonomiAbstract : SMEs make up a large part of the global economy. Only in Sweden, for example, SMEs account for 61,3% of value added and employment (European Commision, 2016, p. 2). With such impressive presence, these firms exert a large impact on society and the environment. READ MORE
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4. Gender Equality across Global Organizations: Towards a Framework for Increasing Gender Equality
University essay from KTH/Industriell ekonomi och organisation (Inst.)Abstract : The main purpose of this thesis is to analyze how Global Organizations work with Gender Equality, what type of challenges they experience and how they can be addressed. Secondarily, it addresses how Global Organizations can create an international Gender Equality strategy and how Gender Equality work differs among four countries. READ MORE
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5. Should we stay or should we go? - Key brand elements that can be affected by sponsorship issues and how to communicate the “go-decision”
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this paper is to examine how sponsorship crises can affect brands. Especially brands that have decided to part from their athletes are taken into account in this paper. Besides that, it aims to establish managerial guidelines that help to communicate the termination of sponsorship activities. READ MORE