Essays about: "Key Account Management"

Showing result 1 - 5 of 88 essays containing the words Key Account Management.

  1. 1. Seven Aspects of Internal Alignment Within Key Account Management : A Qualitative Study Analyzing Internal Alignment within the B2B Context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elias Johansson; Charlotte Ramstedt; Julia Weltman; [2019]
    Keywords : Key Account Management; Key Account Management Teams; Key Account Manager; Internal Alignment; Internal Misalignment;

    Abstract : One of the main tasks of key account management (KAM) practice is the creation of customized value propositions for a business-to-business organization's most important customers, which often requires the support of multiple internal departments. Thus, making internal alignment central in KAM in order to exchange value and serve the key accounts (KA) long-term. READ MORE

  2. 2. The need for speed : A study of how a new digital tool can affect B2B relationships

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Josefin Hellsten; Johan Näsström; [2019]
    Keywords : B2B relationships; 3D virtual prototypes; relationship marketing;

    Abstract : The technological development that we have seen in the last decades has resulted in a more digitized business environment and affected industries from an innovative and competitive perspective. The digital transition is an ongoing process and it creates opportunities and challenges for businesses globally. READ MORE

  3. 3. Sustainability and Logistics Organizations in Sweden

    University essay from Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management (CeLS)

    Author : Zeeshan Malik; [2019]
    Keywords : Logistics; Sustainable Logistics; Sustainability and Sweden; Logistics and Sweden;

    Abstract : Sweden is an eco-modernist society where environmental, social and economic growth support each other. It is an industrialized country where the trade via road has tremendously increased. READ MORE

  4. 4. Coliving: an emerging term without a common definition

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Daniel Steding; [2019]
    Keywords : Coliving; definition; key-aspects; community; cohousing;

    Abstract : The population of Earth is increasing vastly fast which has a great impact on all the large cities around the world. The society of today is facing new problems each day and the housing sector is one of them, due to the unbalanced situation of demand and supply. READ MORE

  5. 5. Evaluation of state forest institutions in Romania based on the 3L model

    University essay from SLU/Southern Swedish Forest Research Centre

    Author : Mihai-Ionut Hapa; [2019]
    Keywords : forest policy goals; criteria and indicators; state forest institutions; 3L Model; perfo;

    Abstract : Romanian forests account 27.5% of total area and has quite even shares of ownership, 48.5 % state forests and 51.5% private forests. READ MORE