Essays about: "Key Account Manager"

Showing result 1 - 5 of 10 essays containing the words Key Account Manager.

  1. 1. Seven Aspects of Internal Alignment Within Key Account Management : A Qualitative Study Analyzing Internal Alignment within the B2B Context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elias Johansson; Charlotte Ramstedt; Julia Weltman; [2019]
    Keywords : Key Account Management; Key Account Management Teams; Key Account Manager; Internal Alignment; Internal Misalignment;

    Abstract : One of the main tasks of key account management (KAM) practice is the creation of customized value propositions for a business-to-business organization's most important customers, which often requires the support of multiple internal departments. Thus, making internal alignment central in KAM in order to exchange value and serve the key accounts (KA) long-term. READ MORE

  2. 2. The important part is that we have established a relationship, then we can conduct business : Cultural conflicts and dilemmas in international business

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Lucas Christensson; Oskar Svensson; [2017]
    Keywords : Key account management; Relationship Marketing; Cultural conflicts; Cultural dilemmas; Crosscultural communication;

    Abstract : Recent literature state that the relationship between buyers and sellers has gained more and more importance in business-to-business segments. The distribution of products may even end up in the shadow of these important relationships. READ MORE

  3. 3. Slum Upgrading and Community Participation - A case study on slum upgrading in Kibera

    University essay from Lunds universitet/Byggproduktion

    Author : Magnus Flinck; [2017]
    Keywords : Stakeholder management; stakeholder analysis; community participation; Slum upgrading; Slums; Kibera; Technology and Engineering;

    Abstract : Construction projects will affect numerous actors with various interests, needs and demands. Different project will affect different actors where their specific interests will vary depending on project type but also throughout the projects execution. These actors are today referred to as a project’s stakeholders. READ MORE

  4. 4. An investigation into demand determinants in portuguese social investment market

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi; Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Diego Jose Jou Inchausti; Carlos Povoa; [2017]
    Keywords : Social investment markets ; Social Enterprises;

    Abstract : Social enterprises may be instrumental to overcome the well-known difficulties of State provision of social welfare services. Considering the impressive movement of social entrepreneurship and innovation witnessed in most European societies, coincident with the decline of economic growth and the rise of unemployment, the idea of a transition from a welfare state to a welfare mix gains interest. READ MORE

  5. 5. A holistic study of the factors influencing the co-creation process in the B2B market from two perspectives

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ninja Akolk; Ying Huang; Valeria Perrone; [2016]
    Keywords : value; co-creation; factors; influence; customer relations; collaboration; B2B; model of co-creation; phases of co-creation; Business and Economics;

    Abstract : Abstract Title: A holistic study of the factors influencing the co-creation process in the B2B market from two perspectives v Date of the seminar: 25.05. READ MORE