Essays about: "Key Account Manager"

Showing result 6 - 10 of 14 essays containing the words Key Account Manager.

  1. 6. The important part is that we have established a relationship, then we can conduct business : Cultural conflicts and dilemmas in international business

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Lucas Christensson; Oskar Svensson; [2017]
    Keywords : Key account management; Relationship Marketing; Cultural conflicts; Cultural dilemmas; Crosscultural communication;

    Abstract : Recent literature state that the relationship between buyers and sellers has gained more and more importance in business-to-business segments. The distribution of products may even end up in the shadow of these important relationships. READ MORE

  3. 7. Slum Upgrading and Community Participation - A case study on slum upgrading in Kibera

    University essay from Lunds universitet/Byggproduktion

    Author : Magnus Flinck; [2017]
    Keywords : Stakeholder management; stakeholder analysis; community participation; Slum upgrading; Slums; Kibera; Technology and Engineering;

    Abstract : Construction projects will affect numerous actors with various interests, needs and demands. Different project will affect different actors where their specific interests will vary depending on project type but also throughout the projects execution. These actors are today referred to as a project’s stakeholders. READ MORE

  4. 8. An investigation into demand determinants in portuguese social investment market

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Diego Jose Jou Inchausti; Carlos Povoa; [2017]
    Keywords : Social investment markets ; Social Enterprises;

    Abstract : Social enterprises may be instrumental to overcome the well-known difficulties of State provision of social welfare services. Considering the impressive movement of social entrepreneurship and innovation witnessed in most European societies, coincident with the decline of economic growth and the rise of unemployment, the idea of a transition from a welfare state to a welfare mix gains interest. READ MORE

  5. 9. A holistic study of the factors influencing the co-creation process in the B2B market from two perspectives

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ninja Akolk; Ying Huang; Valeria Perrone; [2016]
    Keywords : value; co-creation; factors; influence; customer relations; collaboration; B2B; model of co-creation; phases of co-creation; Business and Economics;

    Abstract : Abstract Title: A holistic study of the factors influencing the co-creation process in the B2B market from two perspectives v Date of the seminar: 25.05. READ MORE

  6. 10. Key account management : A study of mid-sized organisations with and without implemented key account management

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Linus Johansson; Andersson Eric; [2015]
    Keywords : ;

    Abstract : There has been a shift in recent decades in the business-to-business field in terms of advancements in technology and increased competition, thus leading to organisations become more attentive on embedding with customers. This concept is referred to as relationship management and a further concept to embed with strategically important customers is referred to as key account management. READ MORE