Essays about: "Keywords: Brand personality"

Showing result 1 - 5 of 7 essays containing the words Keywords: Brand personality.

1. 1. Love is all you need - Defining the concept of love brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lisa Lindenmeyer; Franziska Seifried; Alma Varga; [2023]
   Keywords : brand love; brand-customer relationship; brand loyalty; love brands; Business and Economics;

   Abstract : Purpose: The term “love brand” has recently become a buzzword among marketing practitioners. Therefore, the purpose of this paper is to define this concept, its elements, and how customers express the love they feel towards their love brand(s) in order to create a shared understanding among practitioners and the academic world. READ MORE

3. 2. Political Leaders As Archetypal Brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Helena Abrahamsson; Can Üner; Sarah Keppler; [2022]
   Keywords : Keywords: Brand personality; Archetypes; Rhetoric; Political Brand Communication; Brand Core Framework; Social Sciences;

   Abstract : Purpose: The purpose of this paper is to explore political leaders as archetypal brands. Moreover, this study aims to add knowledge to the concept of archetypes in political brand communication. Methodology: This study combines qualitative and quantitative research. READ MORE

4. 3. How to use brand experience to generate brand loyalty - A case study of theme parks

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Chris Johnson; Johanna Blom; Sixten Nyhlén; [2021]
   Keywords : Brand experience; brand loyalty; brand personality; case studies; theme parks; Business and Economics;

   Abstract : Purpose: The purpose of this paper is to investigate how firms can use brand experience to generate brand loyalty. Methodology: case studies and literature review Findings: The findings in this paper support the findings in previous research that brand loyalty is driven by brand experience, and that brand personality can function as a mediator between them. READ MORE

5. 4. Exploring Fast Fashion renting and its influence on Brand Equity - A comparative study between Sweden and Russia

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Vladislav Galkin; Christopher Kewenter; [2021]
   Keywords : Fast fashion; Sustainable consumption; Collaborative consumption; Renting; Brand Equity; Business and Economics;

   Abstract : Abstract Keywords: Fast fashion, Sustainable consumption, Collaborative consumption, Renting, Brand Equity. Purpose of the thesis: This thesis aims to discover changes in Millennials' Brand perceptions towards renting in Fast fashion, having a cultural comparison perspective between Russia and Sweden. READ MORE

6. 5. How do Swedish football fans perceive the Bundesliga? : A quantitative study examining the Brand Equity and the Brand Interest of the Bundesliga in Sweden.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Torben Rudnick; Dasaret Vllasalija; [2017]
   Keywords : Brand Equity; Brand Interest; Bundesliga; Sports Marketing; Football; Brand Equity of a Football League; Football Marketing.;

   Abstract : Background: Nowadays, football is much more than just a sport. In fact, football is a global industry contributing to many countries’ economic and social wealth. Football leagues are deeply involved in globalization processes and follow international marketing strategies while aiming for growth in foreign markets. READ MORE