Essays about: "Keywords: Brand-building"

Showing result 1 - 5 of 7 essays containing the words Keywords: Brand-building.

  1. 1. Critical Success Factors: A study of Swedish Restaurant Franchisors

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Fanny Johansson; Andreas Pedersen; [2018]
    Keywords : Franchising; Franchisee; Franchisor; Critical Success Factors; CSFs; Restaurant Chain; Fast-Food chain; life cycle; expansion; barriers;

    Abstract : ABSTRACT Aim: From its inception to its expansion nationally and internationally, the management of a restaurant franchise concept uses various critical success factors to overcome the barriers that they encounter throughout their different growth phases. This study aims to find out what the CSFs are for Swedish restaurant franchisors of different sizes, what barriers they encounter and what their solutions to these problems are. READ MORE

  3. 2. Sponsorship of grassroots- and youth football teams : A qualitative study from the sponsors’ perspective

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : David Arvidsson; Christoffer Hansen Charles; [2016]
    Keywords : Sponsorship; Sport sponsorship; Local sponsorship; Corporate Social Responsibility CSR ; Football; Grassroots; Effectiveness measurement;

    Abstract : Abstract Title: Sponsorship of grassroots- and youth football teams: A qualitative study from the sponsors’ perspective. Authors: David Arvidsson and Christoffer Rex Hansen Charles. Supervisor: Hèléne Laurell. Level: Bachelor thesis in marketing (15 Swedish credits), Spring 2016. READ MORE

  4. 3. Brand Building : Differences between how business-to-business companies and business-to-consumer companies build their brands

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Sofia Stierna; Louise Lönnqvist; [2014]
    Keywords : Brand; Brand Building; Brand Equity; Business-to-business; Business-to- consumer;

    Abstract : Abstract Title: Brand Building – Differences between how business-to-business companies and business-to-consumer companies build their brands. Authors: Louise Lönnqvist and Sofia Stierna Supervisor: Svante Andersson Level: Master thesis, Independent project in business administration (30 credits), Spring 2014 Keywords: Brand, Brand Building, Brand Equity, Business-to-business, Business-to- consumer. READ MORE

  5. 4. Branded applications - Function triumphs Brand? -An exploratory study of branded applications’ role in the brand building process

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lidia Vukcevic; Malin Willgottson; [2013]
    Keywords : Brand building process; High low involvement brands; Mobile marketing; Branded applications.; Business and Economics;

    Abstract : Abstract Title: Branded applications - Function triumphs Brand? -An exploratory study of branded applications’ role in the brand building process Date of the Seminar: 2013.05. READ MORE

  6. 5. Socially Desirable Fast Moving Consumer Goods - A Literature Review on How To Decrease the Gap Between Intention & Purchase Behavior Through Marketing

    University essay from Företagsekonomiska institutionen

    Author : Mikael Forsberg; Sara-Maria Löfvenberg; [2011]
    Keywords : Branding; Consumer Behavior; Consumer Value Creation; Decision-making; Differentiation; Eco; Ecological; Environmentally Conscious Behavior; Fast Moving Consumer Goods FMCG ; Green Consumer; Green Marketing; In-store marketing; Marketing; Organic; Purchase decision; Socially Desirable; Value Creation.;

    Abstract : Abstract Authors: Mikael Forsberg and Sara-Maria Löfvenberg Tutor: Susanne Åberg Title: Socially Desirable Fast Moving Consumer Goods – A Literature Review on How To Decrease the Gap Between Intention & Purchase Behavior Through Marketing Keywords Branding, Consumer Behavior, Consumer Value Creation, Decision-making, Differentiation, Eco, Ecological, Environmentally Conscious Behavior, Fast Moving Consumer Goods (FMCG), Green Consumer, Green Marketing, In-store marketing, Marketing, Organic, Purchase decision, Socially Desirable, Value Creation. Background and Problem Consumers today are more environmentally conscious than ever. READ MORE