Essays about: "Keywords: Social media"

Showing result 1 - 5 of 104 essays containing the words Keywords: Social media.

1. 1. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

   University essay from Umeå universitet/Företagsekonomi

   Author : Xian Li; [2023]
   Keywords : Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

   Abstract : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. READ MORE

3. 2. The Emergence of Italian Antiracist Social Media Accounts on Instagram : A Critical Discourse Analysis Through Counter-storytelling

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Guenda Dal Cin; [2023]
   Keywords : ;

   Abstract : This Degree Project presents the antiracist practices in the Italian social media scenario, and specifically on Instagram to create new contributions on the literature of antiracism and social media, serving as a framework to identifying racist behaviours and discourse. The strategies and tools of antiracist practice are used for the analysis, in addition to critical race theory and critical discourse analysis for the methodology. READ MORE

4. 3. When Social Media Hits the Fan - How Customer Value is Influenced by a Brand Crisis on Social Media

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sonya Martinsson; Josefine Svensson; Rebecca Jönsson; [2023]
   Keywords : Brand Crisis on Social Media; Customer Judgements; Customer Feelings; Customer Brand Resonance; Customer Value; Business and Economics;

   Abstract : Keywords: Brand Crisis on Social Media, Customer Judgements, Customer Feelings, Customer Brand Resonance, Customer Value. Purpose: The purpose of this master thesis is to investigate how a brand crisis on social media influences customer value of a brand. READ MORE

5. 4. Feminism and Witchcraft on Reddit : a Mixed Methods Analysis of r/WitchesVsPatriarchy

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Camilla Winqvist; [2023]
   Keywords : online witchcraft; reddit; modern witchcraft; fourth wave feminism;

   Abstract : The present study examines r/WitchesVsPatriarchy, a subreddit hosted on the popular social media platform Reddit, which centres around the themes of women and witchcraft. This thesis employs a mixed methods approach to investigate various aspects of the subreddit. A critical discourse analysis is conducted in conjunction with a netnographic study. READ MORE

6. 5. Convicted marketing content containing sexual depiction : An empirical study of social media platforms after a scandal's occurrence

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Elin Månsson; Gülay Edin; [2023]
   Keywords : Social media marketing; content analysis; sexual marketing; gender discrimination; scandals in marketing; Marknadsföring i sociala medier; innehållsanalys; sexuell marknadsföring; könsdiskriminering; skandaler inom marknadsföring;

   Abstract : Title: Marketing content containing sexual depiction.- An empirical study of social media platforms after a scandal's occurrence. READ MORE