Essays about: "Kickstarter"

Showing result 1 - 5 of 20 essays containing the word Kickstarter.

1. 1. Customer engagement and co-creation in crowdfunding : Multi-case study on tabletop Kickstarter campaigns

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Michael Polatos; Andrii Kernitskyi; [2023]
   Keywords : Customer engagement; Kickstarter; co-creation co-destruction of value; S-D logic;

   Abstract : Background: Crowdfunding is a new form of financing that has gained popularity among entrepreneurs seeking to fund innovative and creative projects. It involves collecting small amounts of money from a large number of potential backers through specialised websites. READ MORE

3. 2. Effects of community’s monetary engagement on the quality of the final product : The game development on Kickstarter

   University essay from Jönköping University/IHH, Informatik

   Author : Vojciech Sobolevski; Gözde Meydan; [2021]
   Keywords : ;

   Abstract : .... READ MORE

4. 3. The Effects of Framing on Crowdfunding Success : How do message framing elements in a campaign’s video pitch influence funding success?

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Melissa Valeria Cantú Villarreal; Ana Vasiljević; [2021]
   Keywords : Framing; Entrepreneurship; Crowdfunding; Video pitch; Language; Portrayal of project; Venture legitimation;

   Abstract : Crowdfunding allows entrepreneurs and start-ups to raise capital through the use of online platforms as an alternative from traditional funding. During the process of launching a campaign, entrepreneurs are faced with multiple decisions regarding the content to upload. READ MORE

5. 4. Determinants of success on Crowdfunding in Europe. : Evidence from Kickstarter Platform

   University essay from Jönköping University/IHH, Centre for Entrepreneurship and Spatial Economics (CEnSE)

   Author : Ernestina Aba Afful; Sabahat Nasim; [2020]
   Keywords : Funding Gap; SMEs; Crowdfunding; Investment Crowdfunding;

   Abstract : Crowdfunding has become an alternative source of funding for small medium enterprises (SMEs) due to inadequate or lack of finance at its start-up. There has been lot of analysis by scholars pertaining the determinants of crowdfunding success and the objective of this theory is to pinpoint the factors of a successful crowdfunding project based on the most analyzed determinants by prior researchers (technology-based projects, social media and entertainment-based projects, other projects (such as food, publishing, arts), visual features (such as pictures, comments, updates, videos,etc), as well as investors contribution. READ MORE

6. 5. The True Benefits of Crowdfunding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Per Pertoft; Kelly Hsieh; [2020]
   Keywords : Reward-based Crowdfunding; Kickstarter; Benefits of Crowdfunding; Financing; Business and Economics;

   Abstract : Over the last decade, crowdfunding has become an important tool for entrepreneurs as an alternative source of funding. Defined as a method for entrepreneurs to raise funding from a group of individuals in return for an incentive, reward-based crowdfunding is the main focus of this study and particularly how entrepreneurs perceive the benefits of this form of crowdfunding and the unexpected benefits that they experience after completing a successful campaign. READ MORE