Essays about: "Kietzmann"
Found 4 essays containing the word Kietzmann.
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1. Surviving as an artist in the era of social media
University essay from Umeå universitet/FöretagsekonomiAbstract : In the last decade or so, the marketing world has taken over the internet and with that,social media. Social media platforms sell advertisements to promoters of any kind allowingthe reach of these promotions to grow much larger than those of TV or newspaperadvertisements. READ MORE
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2. If You Are Not Visible, You Do Not Exist : A Qualitative Study of Corporate Reputation Management on Social Media
University essay from Umeå universitet/FöretagsekonomiAbstract : The use of internet and social media has during the last decade increased and today both individuals and companies are active on social media. It is a new way for organizations to communicate with customers and many organizations have realized the value of their corporate reputation to contribute to a competitive advantage. READ MORE
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3. City branding on Instagram: DMOs and their usage of affordances
University essay from Uppsala universitet/Institutionen för informatik och mediaAbstract : Technological developments such as social media have created challenges for DMOs (destination marketing organisations or destination management organisations). DMOs are trying to keep up with development of new social media platforms including Instagram. READ MORE
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4. Marketing on Instagram : A qualitative study on how companies make use of Instagram as a marketing tool
University essay from Umeå universitet/FöretagsekonomiAbstract : The last years technological developments have lead to significant improvements in Internet usage, availability and the way people interact online. Recent statistics show how Internet and foremost social media usage increases rapidly, which have been noticed by companies, increasing their presence on social media platforms as well. READ MORE
