Essays about: "Kim Hansen"

Found 2 essays containing the words Kim Hansen.

  1. 1. Radio Frequency IDentification: : Challenges and opportunities in a marketing context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Kim Hansen; Laura Penasa; [2014]
    Keywords : Radio Frequency IDentification; Technology Adoption; Marketing; Retailers;

    Abstract : An extensive amount of research has been conducted on Radio Frequency IDentification (RFID) in the context of logistics, supply chain and manufacturing. Additionally, marketing opportunities related to RFID usage have been argued to exist. READ MORE

  3. 2. From aid to trade : -Fair Trade as a responsible competitiveness

    University essay from Institutionen för marknadsföring (MF)

    Author : Theresa Thomasson; Kim Hansen; [2013]
    Keywords : CSR; Fair Trade; deliberate strategy; emergent strategy; and subjective performance;

    Abstract : An increased openness and rapidity of the media has resulted in more comprehensive coverage of organizations and their behavior. Additionally increased customer awareness of corporate ethical behavior has led to higher customer demands and expectations resulting in added pressure on companies. READ MORE