Essays about: "Kitti Alexandra Fabian"

Found 1 essay containing the words Kitti Alexandra Fabian.

  1. 1. Watch out for the 4th screen: exploring user attitudes towards location-based advertisements on smartwatches

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Kitti Alexandra Fabian; [2020]
    Keywords : smartwatch; location-based advertising; attitudes; factors;

    Abstract : Smartwatches are becoming more and more independent from smartphones, with thousands of applications available to smartwatch users. Some businesses already included smartwatches in their marketing initiatives, and it is only a matter of time until advertisers expand to the smartwatch users´ screens. READ MORE