Essays about: "Klara Käll"

Found 3 essays containing the words Klara Käll.

1. 1. Resisting Warwick of the Future

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Klara Käll; Ayelen Rojas Alvarez; Akankshya Mishra; Yingting Zhang; [2022]
   Keywords : Warwick; Univeristy; Branding; Marketing; Case; Business and Economics;

   Abstract : This is a case belonging to the master case series of the course Corporate Brand Management and Reputation. In this case we present the rebranding of University of Warwick. Upon its 50th birthday, the administration decided to launch a new logo which faced backlash from the students resulting in a petition to stop it.. READ MORE

3. 2. Mending the end-goal paradox of social and commercial marketing

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Klara Käll; Nuria Budesca Alameda; [2022]
   Keywords : Social Marketing; Emotional Communication; Behaviour; Attitudes; Brand Community; Storytelling; Norms; Aim’n; Platanomelón; Sweden; Spain; Business and Economics;

   Abstract : Title: Mending the end-goal paradox of social and commercial marketing - An explorative case study of brands’ emotional communication influence on consumers’ behavioural attitudes Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master level Authors: Klara Käll & Núria Budesca Alameda Supervisor: Annette Cerne Keywords: Social Marketing; Emotional Communication; Behaviour; Attitudes; Brand Community; Storytelling; Norms; Aim’n; Platanomelón; Sweden; Spain Purpose: The purpose of this study is to investigate consumers' attitudes toward social marketing behaviours communicated by brands with regards to emotions. Methodology: This research was carried out with the research philosophies of relativism for ontology and social constructionism for epistemology. READ MORE

4. 3. Offline study of next generation EUV pellicle materials and performances : From experimental design to material characterization

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Susanna Licheri; [2019]
   Keywords : Semiconductors; Nanotechnology; EUV Lithography; EUV Pellicle; Qualification study; Halvledare; nanoteknik; EUV litografi; EUV Pellicle; kvalificerings studie;

   Abstract : Lithography is the most crucial step in the semiconductor microfabrication workflow. Continuous features size shrinking co-occurs with the reduction of the exposure wavelength: a move from 193 nm light to extreme ultra-violet (EUV) at 13.5 nm is performed. The change poses a vast number of challenges that have been overcome in the past years. READ MORE