Essays about: "Klara Karlström"

Found 1 essay containing the words Klara Karlström.

  1. 1. Factors influencing a customer’s loyalty in B2B relationships : A qualitative study of relationship marketing

    University essay from

    Author : Pia Andersson; Klara Karlström; [2014]
    Keywords : Relationship marketing; Customer Loyalty; B2B; Behavior;

    Abstract : Title: Factors influencing a customer’s loyalty in B2B relationships: A qualitative study of relationship marketingAuthors: Klara Karlström & Pia AnderssonAdvisor: Svante AnderssonLevel: Master thesis in marketing (15 Swedish credits). Spring 2014. READ MORE