Essays about: "Klara Wellén"
Found 2 essays containing the words Klara Wellén.
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1. Consuming nature : Toward Transformational Sustainability in Swedish outdoor brands
University essay from Uppsala universitet/Institutionen för arkeologi och antik historiaAbstract : The accelerated cycle of production and consumption has had tremendous environmental consequences since the 20th century. Corporate interest needed a society of over-consumption, creating the take-make-waste linear systems as we know it. READ MORE
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2. ‘The quest for social value’ - The narrative of IKEAs partnership with social entrepreneurs
University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)Abstract : Narratives in corporate storytelling is a powerful and persuasive tool for validation of Corporate Social Responsibility. To further their social mission, IKEA partner with social entrepreneurs, a collaboration which produce products or services for IKEA while creating incomes for the social entrepreneurs, claimed by IKEA as a win-win. READ MORE