Essays about: "Knowledge-driven MMSS"
Found 1 essay containing the words Knowledge-driven MMSS.
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1. AI-Enhanced Marketing Management – Factors Influencing Adoption in SMEs
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Recent developments and hype around artificial intelligence (AI) have arisen as result of two main factors: increase in computational power and data. Although marketing is considered as one of the main business applications within AI today, there is a lack of literature combining the disciplines. READ MORE
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