Essays about: "Kodo"

Showing result 1 - 5 of 6 essays containing the word Kodo.

  1. 1. Determinants for Successful Boothmanship & Booth Design: A Book Review of Exhibiting Marketing and Trade Show Intelligence

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Isabel Hahn; Krisztina Kodó; [2017]
    Keywords : Book review; trade show; boothmanship; exhibit marketing; trade show intelligence; booth design;

    Abstract : The book provides a deep insight into the successful organisation, management and marketing of booths at trade shows. By giving practical examples and explanations, Solberg Søilen aims at examining previous research and exploring factors and aspects which can lead, if properly applied, to successful boothmanship. READ MORE

  3. 2. Literature Review of the Value Grid Model

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Krisztina Kodó; Isabel Hahn; [2017]
    Keywords : Value Grid; Value Chain; Value Grid Model; Competitive advantage; Value creation;

    Abstract : The value grid model proposes a complex framework to analyse and understand value creatingactivities among different actors. This literature review is focusing on explaining the evolutionof the value grid model, thus explaining the following theories: (1) supply chain, (2) valuechain, (3) value system, (4) value network, (5) knowledge value chain, (6) value grid model. READ MORE

  4. 3. Service Economy as a Threat to Social Sustainability

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Isabel Hahn; Krisztina Kodó; [2017]
    Keywords : Service Economy; Social Sustainability; Economic Growth; Sustainable Economic Growth; Inequality;

    Abstract : Economic growth is often linked to service economy. Sustainable economic growth is based upon economic, environmental and social sustainability. Some argue that economic and environmental sustainability has its foundation on social sustainability. READ MORE

  5. 4. Acceptance of Online and Mobile Payment : A Cross-Country Analysis of Germany, Hungary and Sweden

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Isabel Hahn; Krisztina Kodó; [2017]
    Keywords : Online payment; Mobile Payment; Mobile Payment Adaption; Technology Acceptance Model; Payment Method;

    Abstract : Purpose: The purpose of this paper to fill the research gap of lack ofcross-country studies in Germany, Hungary and Sweden in thecontext of online and mobile payment adaption and usage. Research Questions: The authors of this study aim at answering the followingquestion: What are the main similarities and differences in onlineand mobile payment acceptance in Germany, Hungary andSweden in the age group of 18-35?Theoretical Framework:The theoretical framework presents prevalent theories aboutfactors which are connected to online and mobilepayment. READ MORE

  6. 5. Mobile payment analysed from the aspects of Kano model

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Krisztina Kodó; Isabel Hahn; [2017]
    Keywords : Kano Model; Customer Satisfaction; Mobile Payment; Customer Requirements; Product Attributes;

    Abstract : By applying the Kano Model on mobile payment, the paper aims at giving an overview on thebasic, performance and excitement requirements that affect customer satisfaction. In this paper,mobile payment customer requirements are compared to former research conducted onpayment methods in general. READ MORE