Essays about: "Kommunikation via företags grundvärderingar"

Found 1 essay containing the words Kommunikation via företags grundvärderingar.

  1. 1. Frank, Robert & Stig : A Study About Organizational Core Value Branding, through Notional Employees

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Angelica Andersson; Madelene Yavuz Iskander; [2010]
    Keywords : Notional Employees; Core Values; Spokesperson; Spokes Character; Advertising communication; Organizational Core Value Communication; Fiktivt anställda; Grundvärderingar; Talesman; Reklamkommunikation; Kommunikation via företags grundvärderingar;

    Abstract : The phenomenon of notional employees has started to occur, since companies are facing an increased challenge to break through the marketing clutter. The phenomenon makes it possible for companies to communicate the increasingly important intangible values of a brand. READ MORE