Essays about: "Konkurrensbaserad prissättning"

Found 2 essays containing the words Konkurrensbaserad prissättning.

1. 1. The Influence of Pricing Strategy on the Growth of SMEs : A Case Study in Liberia

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Dewah Netta Jackson; Ohabuike Joshua Ajuro; [2023]
   Keywords : Pricing; Influencing of pricing strategy; SMEs growth; Liberia;

   Abstract : Small and Medium Enterprises (SMEs) play a crucial role in the economic development of any nation. However, due to various challenges, including government policies, cost of production, competition, and market demand, SMEs often struggle to survive and grow. Pricing strategy is one of the critical factors determining SMEs' success. READ MORE

3. 2. The Right Price - At What Cost? : A Multi-industry Approach in the Context of Technological Advancement

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Anna Mikaelsdotter Leijon; [2017]
   Keywords : Pricing strategy; Strategic management; Data-driven; Intuition-driven; Strategic decision making; Digitalization; Retail; Customer Value-based pricing; Costbased pricing; Competition-based pricing; Prissättningstrategi; Strategisk ledning; Datadriven; Intuitionsdriven; Strategiskt beslutsfattande; Digitalisering; Retail; Kundvärdesbaserad prissättning; Kostnadsbaserad prissättning; Konkurrensbaserad prissättning;

   Abstract : The business climate is undergoing a transformation and managers are faced with several challenges, not the least of which is related to pricing strategy. With an increased transparency in the market as well as anincreased competitive pressure, and with more sophisticated and well-informed consumers, retail businesses find it hard to navigate the pricing jungle. READ MORE