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Found 2 essays matching the above criteria.

1. 1. Analysing Competition Barriers for the Aftermarket : The Case of Volvo Cars’ Air Filter

   University essay from KTH/Industriell Management

   Author : Daniel Ginzburg; Dennis Melin; [2018]
   Keywords : Competition barriers; Entry barriers; Aftermarket; Automotive; Air filter; Competitive strategy; Competition deterrence; Will fitters; Konkurrenshinder; Barriärer; Eftermarknad; Fordon; luftfilter; konkurrensstrategi;

   Abstract : Original equipment manufacturers (OEMs) spend plenty of resources in developing products and establishing a profitable market. This includes time-consuming investigations, costly research and development processes, as well as a great deal of risk-taking. READ MORE

3. 2. Perfect creation for a win-win situation : Four case studies of corprate events

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Kristin Svenhed; Anna Gustafsson; [2008]
   Keywords : Event marketing; motivation; marketing communication; relationship marketing;

   Abstract : It is becoming increasingly difficult, although very important, for companies to reach out to its customers and differentiate themselves in the market place. The main reason is that the competition is extremely intensified and customers can quite easily switch between suppliers. READ MORE