Essays about: "Konsumtionens Svarta Låda"

Found 1 essay containing the words Konsumtionens Svarta Låda.

  1. 1. The Importance of Communicating Sustainability : a Case Study of Eriksberg Vilt & Natur AB

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Emmie Stolt; Sara Artursson; [2017]
    Keywords : Black Box Of Consumption; Communication Channels; Digital marketing; Service-Dominant Logic; Sustainability; Den Tjänstedominanta Logiken; Digital marknadsföring; Hållbarhet; Kommunikationskanaler; Konsumtionens Svarta Låda;

    Abstract : This thesis has through a case study of the company Eriksberg Vilt & Natur AB investigated, using customer-oriented marketing theories, how their customers perceive sustainability. Subsequently, looking into promotion tools it has examined what implications the customers’ opinions give for the communication channels the company use. READ MORE