Essays about: "Korean Culture"

Showing result 1 - 5 of 36 essays containing the words Korean Culture.

1. 1. Navigating Security Challenges: Exploring Japan and South Korea’s Strategic Cultures vis-à-vis North Korea : A comparative case study on Japan and South Korea’s strategic cultures and theory testing on the security challenge imposed by North Korea

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

   Author : Therese Svärd; [2023]
   Keywords : ;

   Abstract : The study focuses on the differences in Japan and South Korea’s strategic cultures, and whether the two countries are perceived to achieve their strategic goals. Furthermore, the study uses the strategic cultures of Japan and South Korea to understand how the two countries manage security challenges in the region and what strategic measures are made to counter anc deter such challenges, specifically the North Korean threats and provocations. READ MORE

3. 2. Walking the life path to success: discovering the experiences of job-seeking young adults in Korea

   University essay from Lunds universitet/Sociologi; Lunds universitet/Sociologiska institutionen

   Author : Jiyoung Yoon; [2022]
   Keywords : job-seeking process; Korean young adults; neoliberalism; survivalism; enterprising self; Social Sciences;

   Abstract : This thesis explores the job-seeking experiences of Korean young adults to see how the choices of future careers have been made. Its knowledge was gained by a qualitative research method which interprets the meanings of the participants' experiences. 12 interviews were conducted in total and in-depth narratives were presented to them. READ MORE

4. 3. The Korean skincare conquest : A qualitative study about Korean skincare product's popularity in France

   University essay from Umeå universitet/Företagsekonomi

   Author : Ariane Menache; Valentin Bailleux; [2021]
   Keywords : ;

   Abstract : France is an important actor in the cosmetic industry with famous brands like Dior, L'Oreal, or Yves Rocher. Hence, the French cosmetic industry attracts consumers thanks to its historical experience, the acknowledged quality of its products, or the luxury image these brands suggest. READ MORE

5. 4. Generational attitudes towards sexual advertisement : A comparative study between Sweden and South Korea

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Andreas Johansson; Erik Lindmark; [2021]
   Keywords : Shock advertisement; Hofstede s framework; culture; shock advertising; level of sex appeal; generational theory;

   Abstract : To break through the clutter of advertisements, some advertisers uses sexual appeal as a technique to increase visibility and sales. The purpose of this study is to examine, from a Swedish and South Korean perspective, how the attitude towards sexual appeal in advertising differ between generations. READ MORE

6. 5. Cultural Differences towards Sexual Advertising : A comparative study between Swedish and South Korean students

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Sara Hemmingsson; Linnea Sjöberg; [2020]
   Keywords : Sexual advertising; Hofstede s framework; culture; shock advertising; level of sex appeal; perception; advertising strategy;

   Abstract : This study has investigated whether cultural differences affect how one perceives sexual advertising. The study has focused on Sweden and South Korea, which showed great differences in Hofstede's cultural framework. Sweden, according to Hofstede, is considered to be a feminine country and has low uncertainty avoidance. READ MORE